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GLOBAL CITIZEN
Global Citizen Live Festival

project overview:

 

Role: art direction & design

 

Global Citizen Live, a movement uniting the world to defend the planet and defeat poverty. The 24-hour event was filmed across 7 continents and featured artists, activists, and world leaders coming together to create change. 

 

Every year, the internal design team works to concept, design, execute every asset for the festival—this included digital screens, print signage, passes, merchandise, impact reports, social media, etc.

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INITIAL CONCEPTS:

For the first set of concepts, I went with wheatpaste paper texture, soft but prominent city locations, and musician stick figures to give it some fun energy, The idea was to animate all the stick figures, just as we can see the one example on the far right.

PARIS-POSTER_all.gif

MORE Concepts:

For further concept developments, I continued with the wheatpaste paper texture and explored more of a wild posting look. A look that is more layered and colorful.

WEBSITE_GCL-01.png

FINAL ARTWORK:

The below-approved admats were designed by my teammate, Raef Payne. The rest of the team collaborated on creating all needed static assets, and my main focus was on the design and execution of the below animated social assets and OOH.

WEBSITE_GCL-03.png

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