IZABELA RODZEN-OLESINSKI
art direction | graphic design | motion design | illustration
IZABELA RODZEN-OLESINSKI
art direction | graphic design | motion design | illustration
IZABELA RODZEN-OLESINSKI
art direction | graphic design | motion design | illustration
IZABELA RODZEN-OLESINSKI
art direction | graphic design | motion design | illustration
IZABELA RODZEN-OLESINSKI
art direction | graphic design | motion design | illustration
IZABELA RODZEN-OLESINSKI
art direction | graphic design | motion design | illustration
IZABELA RODZEN-OLESINSKI
art direction | graphic design | motion design | illustration
GLOBAL CITIZEN
Every Vote Counts Campaign
project overview:
Role: art direction & design
Every Vote Counts—A Celebration of Democracy, aired on CBS and on a range of streaming platforms on October 29, 2020.
The special was co-produced with Alicia Keys, America Ferrera, Kerry Washington, Eva Longoria, Leonardo DiCaprio, Ryan Piers Williams, Live Nation, AK Worldwide, Harness, and Sunshine Sachs. Every Vote Counts featured inspiring speakers, musical performances, spoken word, comedy, interviews, and practical and inspiring reasons to vote.
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The goal was to give the posters a look that would appeal to younger audiences.
Key Audiences:
Young eligible voters
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Tone & Language:
- Patriotic, confident tone.
- Call-to-action.
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Moodboard:
Key elements: geometric shapes + monotone photography + red, blue and white color palette.
Concepts:
The geometric, bold designs give it a patriotic but youthful feel. The use of imagery of the three hosts helps to bring more attention to the campaign and inspire the younger audiences to vote.
