project overview:

 

Role: art direction & design

 

Global Citizen NOW brings together the brightest minds, influential decision makers, and the biggest names in pop culture to create a global agenda for urgent action. The summit is about more than talking about the world’s biggest challenges, it is about taking action to solve them.

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The two-day summit, held from May 1 to 2 from Spring Studios in New York City, served as a pivotal platform for advocacy and real-world impact. Leaders from public and private sectors, along with artists and advocates convened on stage across two days to address humanity's most pressing issues — now. 

 

Some panels from past events included, including artists and advocates including TV personality and chef Andrew Zimmern, actor and humanitarian Djimon Hounsou, and TV host and activist Padma Lakshmi, and co-chairs, including musician and advocate Anitta, award-winning actor and Global Citizen Ambassador Hugh Jackman, and Oscar winner and UNDP Goodwill Ambassador Michelle Yeoh. The summit also convened esteemed figures like former Prime Minister of Sweden Stefan Löfven, President of Rwanda Paul Kagame, President of Botswana Mokgweetsi Masisi, former Minister of Norway, Erna Solberg, Prime Minister of the Bahamas, H.E. Phillip Davis, former Prime Minister of Canada, Stephen J. Harper, Prime Minister of Antigua and Barbuda, H.E. Gaston Browne, among other global leaders.

 

Key Audiences: 

- Governments, Stakeholders

- Action-takers

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Tone & Language:

- An assertive, confident tone.

- Clearly explains the issue areas,

how they affect the world, compelling

calls-to-action. 

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